Video Marketing

Microsoft recently did a study and found that in the year 2000 the average attention span of a human was about 12 seconds. That average has now dropped to 8 seconds, which is less than a goldfish. The digital age has provided lots of platforms and marketing arenas but the fight for attention is tougher than ever. Keep this in mind when creating videos, make your content as engaging as possible in the first 8 seconds.

Creator Tip: When creating your videos, keep any intro and series graphics after the 10 second mark. Use the first 10 seconds of your video to capture and retain your audience’s attention.

During the editing process of your videos, keep in mind where you are drawing the watchers eye when using graphics and titles that may become distracting. Viewers retain 58% of what they see but only 10% of what they read.

You Tube now requires 1000 subscribers and 4000 watch hours in the previous 12 months to become a monetized channel. The higher you rank, the more impressions you make. Ranking is directly determined by video watch time. So the goal is t get the audience watching, and keep them watching.

Facebook requires 10,000 followers and 30,000 one minute views on videos at least 3 minutes long to install in stream ads. Again, retaining your audience is crucial to growing your brand and maintaining that audience.

Creator Tip: YouTube thumbnails preform better when a person’s face is used, preferably with a positive expression such as a smile. If possible, using the magic number of 3 faces seems to preform the best by comparison.

The front line to making an impression on your audience is the video thumbnail. Search results can be long lists and an image that pops could be the defining factor to getting that click! Implementing the strategies above can increase your influence and that can be expanded upon by researching each platform’s proven tactics and optimizing accordingly.

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All video content on our YouTube channel can be used for personal and commercial purposes with attribution under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License.

Simply download the videos and post as is or edit as long as the attribution is still given in video credits.

You are free to:
Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material
for any purpose, even commercially.

Under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

PosterMyWall is great due to its huge selection of automotive themed templates. They have thousands of additional designs and most are free to use! Upgraded accounts start at less than $10/month.
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Canva Pro makes it easy for individuals to achieve their goals and create professional designs with premium features like Brand Kit, Unlimited Content, Background Remover, and more.
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Our content is easy to use and in some cases ready to publish! Add your logo to take capitalize on brand recognition. Content is all automotive themed from cars to motorcycles, designed for gearheads and even bassheads. No matter your passion or industry, we have you covered.
For graphic and web designers, additional products are available for advanced skill sets such as vectors in svg, png and ai formats.

Most content con be edited via your web browser. Customize and download right to your PC, smartphone, tablet or even post directly to social media.

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